Are you a retailer?

A renewed Hintaseuranta.fi

Hintaseuranta.fi has been renewed. The service got a new look and a smoother user experience, and products from participating stores now stand out more clearly.

Millions of products are compared on the service. Especially during peak season, from Black Friday to Christmas, many Finnish shoppers start their purchases on a familiar comparison service they trust.

Why join Hintaseuranta.fi?

Hintaseuranta.fi has been comparing prices on behalf of Finnish consumers since 2000. Our visitors compare prices with an intent to buy: a shopper who clicks through to your store has already chosen the product and is looking for the best place to buy it. Every product links directly to the product page in your own online store.

Track how your products perform

Participating retailers can follow in the merchant portal how many clicks their products receive. They can also see how their prices rank against other online stores' pricing, as well as click-throughs by product category and by product, click costs and product visibility in the comparison. Some features are available for an additional fee.

Explore the merchant portal with our demo store: Merchant portal demo

How to get started

1. Send a contact request using the form at the bottom of this page. We will get in touch and tell you about pricing.
2. Send us the URL of your product feed. The feed is a file that your online store keeps up to date and from which we read your products.
3. Your products appear in the comparison in the right product categories, and prices, shipping costs and availability are updated automatically from the feed.

Product feed

The feed can be a CSV or XML file, for example a Google Shopping feed you already have for your store, and we will map its fields for you. Prices, shipping costs and delivery times must match those in your store, and prices must include VAT. The feed must contain the following for each product:

• product name
• price (incl. VAT)
• direct link to the product page in your store
• EAN code
• manufacturer and manufacturer's product code (MPN)
• shipping costs
• availability or delivery time
• product image URL
• your store's own product code, unique to each product and never reused

We identify products by their EAN code and manufacturer's product code. The more products that have them, the faster and more accurately your products are matched in the comparison.

E-commerce platforms

The most popular e-commerce platforms can produce a suitable product feed either as a built-in feature or with an add-on:

• Shopify: use a product feed app from the Shopify App Store. The app creates an automatically updated XML or CSV feed, and a ready-made Google Shopping feed is a good starting point.
• WooCommerce: add a product feed plugin to WordPress, such as Product Feed PRO or CTX Feed.
• MyCashflow: the platform has a built-in Hintaseuranta.fi product feed, which you can enable in the Product Feeds extension.
• Adobe Commerce (Magento): create the feed with a product feed extension.

You can also create the feed with a feed management service such as DataFeedWatch, which works with most platforms.

You can join even if your platform is not listed. Tell us in your contact request which platform you use, and we will look at the feed together.

Pricing

Pricing is click-based (CPC): you pay when a shopper clicks through from the service to your store. The cost per click depends on the product category, and we will share the prices when we get in touch. The minimum monthly invoice is EUR 50 (excl. VAT).

Impartial price information

Hintaseuranta.fi provides impartial price information. We therefore reserve the right to remove a store from the comparison pending investigation, for example if its prices are repeatedly incorrect.

Advertising

Advertise where people actively look for product information. Ask about advertising opportunities at myynti@hintaseuranta.fi.

For manufacturers

We welcome product information from manufacturers at tuotteet@hintaseuranta.fi.

Send a contact request

Tell us about your store, and we will get in touch and explain how to get your products into the comparison.